about us

model, apparel, paper rucksack, backpack, fashion, berlin

///_our
story.

_hi! we’re [paper.]

_a berlin-based responsible fashion label, and we craft rucksacks with a minimalist design. our unique material? we call it [paper.] and with everything we do, we are as sustainable as possible.

_for us it all started when we were looking for sustainable backpacks in the market and we got frustrated with the current state of the fashion industry. sustainable fashion looks... let’s say not engaging. we could only find either uninspiring designs or backpacks which were way too expensive.

_so we love backpacks. therefore we decided to make the best sustainable backpacks out there. that’s why we started [paper.] to create a new way of combining design with sustainability. and change the way fashion is being done. not only because we can, but also because we should.

_right now fashion is in 2nd place for the most polluting industry in the world. only the oil industry is performing shittier.

_it is time to change. we want to do the whole thing different! and with your support we can make this happen.

_how? by doing it the [paper.]-way. check out our philosophy page for our exact plan.

_ultimately, our mission is to make responsible fashion appealing and affordable. and to create a community of inspiring people that also want to make the world a little bit better [...looking.]

_join the #slowfashionmovement now and together we can accomplish the positive change we need in our world.

model, apparel, paper rucksack, backpack, fashion, berlin

///_kath
arina.

_communication design and minimalism is her thing. it’s not hard to
guess why she became the creative head of our company. from the
website over pictures onto the design of our backpacks, everything was
designed in her head and was processed on her desk. besides being
batshit crazy she is laughing all the time, what makes working with her annoying.

model, apparel, paper rucksack, backpack, fashion, berlin

///_be
rnd.

_you don’t know what motivation is until you have met bernd. since we
started this project together one year ago, bernd is going the extra mile
to bring this baby home. he studied international business in
amsterdam with a focus on entrepreneurship and also
has a retail fashion background. both pretty useful
when you are selling rucksacks. only problem with him is that he can’t
stop dancing or singing - he basically hates good mood.
grumpy bastard.

model, apparel, paper rucksack, backpack, fashion, berlin

///_seb
ast
ian.

_sebastian is the kind of guy who makes you excited to go to work in the morning.
his passion for what we are doing and his belief in what
we stand for makes the whole team work harder and more determined
to reach our goals. he studied international business with also a focus on
entrepreneurship in amsterdam. with his social and outgoing
personality he became CEO of [paper.] he is a solution oriented thinker
and he can be really convincing. speaking his mind is his favorite thing
to do. every single discussion with him is so inspiring. what an
exhausting character.

  • ///_our story.

    model, apparel, paper rucksack, backpack, fashion, berlin _hi! we’re [paper.]

    _a berlin-based responsible fashion label, and we craft rucksacks with a minimalist design. our unique material? we call it paper. and with everything we do, we are as sustainable as possible.

    _for us it all started when we were looking for sustainable backpacks in the market and we got frustrated with the current state of the fashion industry. sustainable fashion looks... let’s say not engaging. we could only find either uninspiring designs or backpacks which were way too expensive.

    _so we love backpacks. therefore we decided to make the best sustainable backpacks out there. that’s why we started [paper.] to create a new way of combining design with sustainability. and change the way fashion is being done. not only because we can, but also because we should.

    _right now fashion is in 2nd place for the most polluting industry in the world. only the oil industry is performing shittier.

    _it is time to change. we want to do the whole thing different! and with your support we can make this happen.

    _how? by doing it the [paper.]-way. check out our philosophy page for our exact plan.

    _ultimately, our mission is to make responsible fashion appealing and affordable. and to create a community of inspiring people that also want to make the world a little bit better [...looking.]

    _join the #slowfashionmovement now and together we can accomplish the positive change we need in our world.

  • ///_katharina.

    model, apparel, paper rucksack, backpack, fashion, berlin _communication design and minimalism is her thing. it’s not hard to guess why she became the creative head of our company.
    from the website over pictures onto the design of our backpacks, everything was designed in her head
    and was processed on her desk. besides being batshit crazy she is laughing all the time, what makes
    working with her so annoying.

  • ///_bernd.

    model, apparel, paper rucksack, backpack, fashion, berlin _you don’t know what motivation is until you have met bernd. since we started this project together one
    one year ago, bernd is going the extra mile to bring this baby home. he studied international business in
    amsterdam with a focus on entrepreneurship and also has a retail fashion background. both pretty useful
    when you are selling rucksacks. only problem with him is that he can’t stop dancing or singing - he
    basically hates good mood. grumpy bastard.

  • ///_sebastian.

    model, sustainable, ethical, apparel, paper rucksack, backpack, fashion, berlin _sebastian is the kind of guy who makes you excited to go to work in the morning his passion for what we are doing
    and his belief in what we stand for makes the whole team work harder and more determined to reach our
    goals. he studied international business with also a focus on entrepreneurship in amsterdam. with his
    social and outgoing personality he became CEO of [paper.] he is a solution oriented thinker and can be
    really convincing. speaking his mind is his favorite thing to do. every single discussion with him is so
    inspiring. what an exhausting character.